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Hugh Hefner Names Jaclyn Swedberg Playboy’s 2012 Playmate of the Year!

Monica Foster commentary: I wonder if this girl will wind up having a sex tape released by a porn studio like Leola Bell did…  I hope not, but it seems as though the moment a playmate makes “mainstream” news, the dirty controversy soon follows…

Being that Playboy now is partially owned by porn giant Manwin, I actually am concerned that many of the women who “dreamed” of being Playboy Playmates may not realize that now by signing onto Playboy – you’re signing up for HARDCORE PORN!

hugh hefner jaclyn swedberg

Hugh Hefner and Jaclyn Swedberg photo credit Elayne Lodge

Just a thought….


Following in the footsteps of 2011’s Claire Sinclair and 2010’s Hope Dworaczyk, 21-year-old Jaclyn Swedberg was named Playboy‘s 2012 Playmate of the Year Thursday, Us Weekly can exclusively confirm. Playboy founder and editor-in-chief Hugh Hefner, 86, and his son, Cooper, 20, were on hand to present Swedberg with the honor at the Playboy Mansion in the Holmby Hills area of L.A.

“Jaclyn was overcome with emotion and gratitude when giving her speech in front of Hef and her family,” a Playboy rep tells Us. “All in all, it was fantastic afternoon with family, friends, Playmates and past Playmates of the Year all in attendance.”

PHOTOS: Stars who’ve posed in Playboy

California native Swedberg, who graduated from Chino Hills High School in 2008, was named the magazine’s Miss April in 2011. “I think Jaclyn encompasses the true ‘girl next door’ persona and she’ll do great representing the brand,” Cooper tells Us. “She exemplifies what we’ll be looking for, for the next 60 years.”


Jaclyn Swedberg

Jaclyn Swedberg
Credit: Elayne Lodge


After years of announcing the Playmate of the Year in Las Vegas, “Hef was happy to have it brought back to the Mansion,” the rep tells Us. “Cooper welcomed guests and kicked off the ceremony by introducing his dad with a brief tribute and the fact that Playboy is approaching its 60th anniversary.”

PHOTOS: Hugh Hefner’s former flames

Other famous Playmates of the Year include Jayde Nicole (2008), Sara Underwood (2007), Tiffany Fallon (2005), Jenny McCarthy (1994) and the late Anna Nicole Smith (1993).

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