Playboy most “Liked” magazine on Facebook – I bet Manwin is happy about that!

(Monica Foster commentary – So all that needs to happen now, is for Manwin to put a mainstream movie together featuring the Playboy brand, Sasha Grey, Bree Olson and Sunny Leone for a HUGE payday and publicity push. 2012 – here we come…LOL)

courtesy vertical-leap.co.uk

Men’s magazine Playboy is head and shoulders above the rest when it comes to Facebook ‘likes’, according to Media Post.

Constant engagement via Facebook is just one of the factors that has ensured Playboy has taken the top spot when it comes to ‘likes’; totalling 5,582,512, according to MagazineRadar.

It has smashed the number of likes recorded by Vogue (1,770,491) and People (1,345,104) – despite the two having a much higher audience (11.5 million readers for Vogue; 42.9 million for People) – according to figures from GfK MRI.

In fact, Playboy has over double the likes of its nearest rival, Food Network Magazine, which registered 2,172,187 likes, cites foliomag.com.

Playboy’s success can be put down to a combination of attractive content and constant engagement with its audience, techniques that other firms might want to adopt on their social media marketing campaigns. The page regularly posts pictures, polls and juicy snippets of news for its readers, entrenching the magazine’s position as the number one publication on the platform.

Matt Gibbs, Playboy Enterprises’ director of social media, cites “the integration of events in popular culture through sponsorships as well as interaction with Playmates through FB”. According to Gibbs, the girls are actively encouraged to speak to fans through the platform and link back to the Playboy home page.

Cosmopolitan, Reader’s Digest and the Economist also made the top ten but have some way to go to catch up to Hugh Hefner’s iconic magazine.

%d bloggers like this: